Canning the Spam and Cutting the Cookies: Consumer Privacy On-Line and EU Regulation
The chapter deals with the regulation of "spam" (unsolicited junk emails), and "cookies", which typically store personal data about a user's transactions. Specifically, the author focusses on the European and UK laws to deal with spam and cookies and what the implications are of this for online privacy. Privacy invading technologies are discussed, together with the possible economic impact of unsolicited mail to discuss what the outcome for the consumer, internet service provider, and e-commerce traders, might be.
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