Novel platform for topic group mining, crowd opinion analysis and opinion leader identification in on-line social network platforms
In recent years, topic group mining and massive crowd opinion analysis from on-line social network platforms have become some of the most important tasks not only in research area but also in industry. Systems of this sort can identify similar topics from a very large dataset, group them together based on the topic, and analyse the inclination of the content's owner. To solve this problem, which involves research from a number of different areas, an integrated platform needs to be proposed. Most community mining techniques treat the network as a graph where nodes represent users and edges reflect user relationship between two users. One obvious drawback of these approaches is that it can only utilise the explicit user relationships provided by on-line social network platforms. All other possible relationships will be ignored. Some on-line social network platforms restrict the length of content a user can publish. This causes traditional document clustering methods to perform poorly. Meanwhile, the restriction of content length also affects opinion mining performance since most content lacks contextual features. Hence, other context features that are not immediately or obviously related need to be investigated to improve performance in user inclination classification. This research proposes a novel three layered platform. Two core technologies of the platform are topic group mining and user inclination analysis. The integrated approach was evaluated by a series of experiments to examine each core technology. The results indicate that the proposed integrated platform is able to produce the following results. 1) Scores up to 0.82 by V-measure evaluation function in topic group mining. 2) High accuracy rate in inclination mining. 3) A flexible and adaptable platform design which can accommodate different on-line social networks easily.