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Communicating on climate change after COVID-19

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cxc-communicating-on-climate-change-after-covid-19-february-2021.pdf (1.464Mb)
Date
03/2021
Author
Pinkard, John
Howick, Matt
Morton, Calum
Cuthbert, Mark
Fraser, Louise
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Abstract
This research was commissioned by ClimateXChange, on behalf of the Scottish Government, as part of a range of work to further develop Scottish Government public engagement activity on climate change. The aim of the work was to: • Study the potential impact of the response to the COVID-19 pandemic on how the Scottish public understand and respond to climate change messaging and narratives; and • Assess how this learning can be applied to successfully facilitate support for a green recovery from the pandemic by using language and framing that speaks to people’s values, generates a positive impact on key audiences, and encourages the action needed. The research found that the impact of COVID-19 has widened the narrative around climate change to highlight that: collective action and change are possible, and in recovering from the pandemic, there is the opportunity to introduce further measures to tackle climate change.
URI
https://hdl.handle.net/1842/37511

http://dx.doi.org/10.7488/era/795

https://www.climatexchange.org.uk/media/4643/cxc-communicating-on-climate-change-after-covid-19-february-2021.pdf
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