Building the UK’s Behavioural Research Capabilities: A scoping study and strategy from the Behavioural Research UK Leadership Hub

Abstract

Behavioural research (BR) plays a critical role in understanding and addressing complex societal challenges, from health and sustainability to economic behaviour and public policy. However, the extent, distribution and type of behavioural research activity across the UK has not been systematically mapped, nor is it clear how well-equipped researchers and organisations are to translate this research into real-world impact. This report seeks to fill that gap. It presents a comprehensive overview of the current state of behavioural research in the UK and offers guidance for strengthening the field moving forward. Drawing on multiple approaches including national mapping, strategic document analysis, stakeholder surveys, and expert workshops, this report identifies both the existing strengths and persistent barriers within the behavioural research ecosystem and outlines future national priorities.