Edinburgh Research Archive

Bridging the gap between climate concern and climate action

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dc.contributor.author
Morton, Calum
dc.contributor.author
Cuthbert, Mark
dc.contributor.author
Fraser, Louise
dc.contributor.author
Howick, Matt
dc.date.accessioned
2026-01-21T08:37:32Z
dc.date.issued
2026
dc.description.abstract
Qualitative research investigating the role of marketing and comms in bridging the climate concern/ action gap for people who have the means to take ‘warm up actions’ towards heat pumps, electric vehicles and increased use of public transport.
dc.identifier.uri
https://era.ed.ac.uk/handle/1842/44322
dc.identifier.uri
https://doi.org/10.7488/era/6842
dc.identifier.uri
https://www.climatexchange.org.uk/projects/bridging-the-gap-between-climate-concern-and-climate-action/
dc.language.iso
en
dc.publisher
JRS
dc.subject
Behaviour change
dc.subject
action gap
dc.subject
climate concern
dc.subject
heat pump adoption
dc.subject
electric vehicles
dc.subject
public transport
dc.subject
stages of change
dc.subject
theory of planned behaviour
dc.title
Bridging the gap between climate concern and climate action
dc.type
Technical Report

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